The issue with Blue Rinse is for a really strong and well known vintage shop their brand is quite weak and in places confusing. Several different typefaces are used across each store and promotion, as seen below where the website has a completely different logo type to the promo on the side of the bus.
I love Blue Rinse, I love how different they are to other vintage shops and how they always seem to be ahead of their competition, but I really believe they can do better than an Online Point of Sale being an bay account. True, ebay is an excellent market place but it just doesn't seem professional compared to Dom, dick and harry ( a brand they sell) who use a big cartel page to sell their products. Plus the quality of the photos of the clothing is again not very professional and fails to show the products of at their best.
Comic Sans..... Point made.
The photography on the website of the models is good but the context is scattered across several locations, and their are too many models.
It's quite easy to pull apart a brand but I really feel passionate about how good design can effect a label and believe Blue Rinse can and deserve much better.
