Michael Johnson from Johnson Banks design consultancy was commissioned by Glenfiddich single malt whisky to interpret the length of time it takes for single malt whisky to mature, the result was visually representing what each part of the barrel is responsible for over different lengths of time the shortest being 12 years and the longest being 30. I love the concept and how it uses different parts of barrels to visually communicate time and purpose, the effect is outstanding and looks awesome.
Below represents the whisky that takes the longest to mature, the 30 years,
is represented by the moon and the sun etched and charred onto the lid of a barrel.
The barrels below spell out 'for 21 years we take a share'. Over the course of 21 years, nearly half a barrel of liquid will evaporate, legend has it that this is the ‘angel’s share’.
No comments:
Post a Comment