Saturday, 14 November 2009

The Abiltity to construct meaning from visual images and type, Example 1

Jonathan Barnbrook - Adbusters design anarchy issue (designed by Mike Simons)

Barnbrook 'guest' art directed this issue of Adbusters and with him he brought an edgy fresh style to the publication, this design in particular takes an existing design, if a very terribly bland one at that and took away its function, which was to advertise cosmetics. He reversed the meaning of the ad by totally covering up the face from view and ironically hid the face altogether, dismissing the function of makeup. the design represents anarchy which is of course the theme of the issue, purposely destroying the use of something but at the same time creating something new, a message, which is truly what anarchy is about destroying or mocking the 'existing' and sending out a new message, which has been successfully accomplished here in this design.

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