After we decided to choose London Fashion Week as a platform to reach our intended audience (top fashion labels). I researched into whether or not their was already a Paper company sponsoring the Event. I found out that their is a gap in the sponsors for such a company like Fedrigoni. The present sponsors are quite specialist and most are prestigious, very similar to how Fedrigoni are perceived.
an example of how the shows are scheduled at the fashion week. Roughly each designer or label is given up to an hour to showcase their collection.
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