A collection of promotional and informational print formats present at the london fashion week. It gives us a clue on what print solutions can be applied and what would be appropriate.
Press and buyers who attend London Fashion Week receive an information bag full of stuff. Most of what’s inside is a bunch of flyers, but there are several essential pieces of information which serve as a survival guide. They are: the Inside Guide, Little Black Book of Designer Contacts, lanyard of schedules and The Daily (my added piece).
The Inside Guide and Little Black Book of Designer Contacts are a very nice touch with all the information you need at your fingers tips.
The Souls of My Shoes blog
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