A green Orange / ethics

Green Oranges aren't any different from plain orange oranges, but are grown in cooler countries where the climate is cooler such as china, but then are treated with the natural gas ethylene, which is usually given off by bananas. They are treated so they can be sold to the USA but the process costs the farmers and distributers more. So I am also going to sell and package green oranges in aid of the fairtrade farmers which goes with the ethics of my brand.

Linn Gustafsson

Alas there is a box for apples! A really exciting and original idea to package apples. This is definitely a route I will investigate, boxing apple and other similar shaped foods that I plan to package.

Linn Gustafsson

Paradise tropicals

If i do choose to design bags to package my foods there is still the packaging that displays them that needs to be thought about. Usually fruits and vegetable are packaged in open topped boxes, very plain and bland. However this design by Edminson Martin shows that these boxes can be vibrant and exciting.

The crate itself is printed through a 'flexo folder gluer' which is a flexographic process that both prints, creases and glues the box into its final form.

Banana packaging???

whilst on the hunt for the evasive banana packaging (if it truly exists?) i stumbled upon what one packaging website stated as packaging. Chiquita's new rebrand.

"Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun."

Fresh food packaging

"Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the 'purity' of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride"

Found these great packages for fresh food by Michael Gump Jr. Given me some ideas on how to package fresh foods instead of dry goods.

packaged veg

Italian chef Giovanni Ciresa designed these interesting little veg packaging. It has quite an traditional feel about it, how the string holds it together with a modern element of the card packaging.

J Chris Schwartz

"Carver's was a restaurant based on the work of George Washington Carver. The design, typography and materials used in this project were inspired by design from the era Carver's was living. Everything on the menu is a peanut based product and all designs were screen printed on the raw materials. "

I love the range that this design is applied to and that it works across different medias. It's given me the idea to not restrict myself to one material in my range of packaging.

Packaging for Carrots

It took a while but I've eventually found packaging for carrots, baby carrots. The scale of the packaging is obviously a lot smaller than what I will experiment with but this has given me an idea of the form the packaging may take. I like the idea of a crisp pack like format, I'd prefer though to use a nicer material such as paper or card and work around the format.