Wednesday, 3 November 2010
Green grocer's I mean Red Grocer's
I've decided to Name my brand 'The Red Grocer's Food Co.' inspired by the tradition that is the green grocer. So I've started to look into the identities of existing green grocer's.
Tuesday, 2 November 2010
Linn Gustafsson
Paradise tropicals
If i do choose to design bags to package my foods there is still the packaging that displays them that needs to be thought about. Usually fruits and vegetable are packaged in open topped boxes, very plain and bland. However this design by Edminson Martin shows that these boxes can be vibrant and exciting.
Can all fruit and veg be packaged?
Most fruit and veg aren't packaged but sold loose. Supermarkets and market stalls alike tend to allow customers to choose their loose fresh foodsby hand and then be packaged into paper or polythene bags, (more traditionally in a paper bag) Possibly a new route for my packaging ideas that I should produce bag to package loose fruit and veg.
Banana packaging???
whilst on the hunt for the evasive banana packaging (if it truly exists?) i stumbled upon what one packaging website stated as packaging. Chiquita's new rebrand.
"Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun."
Fresh food packaging
"Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the 'purity' of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride"
Found these great packages for fresh food by Michael Gump Jr. Given me some ideas on how to package fresh foods instead of dry goods.
packaged veg
Italian chef Giovanni Ciresa designed these interesting little veg packaging. It has quite an traditional feel about it, how the string holds it together with a modern element of the card packaging.
J Chris Schwartz
"Carver's was a restaurant based on the work of George Washington Carver. The design, typography and materials used in this project were inspired by design from the era Carver's was living. Everything on the menu is a peanut based product and all designs were screen printed on the raw materials. "
I love the range that this design is applied to and that it works across different medias. It's given me the idea to not restrict myself to one material in my range of packaging.
Packaging for Carrots
It took a while but I've eventually found packaging for carrots, baby carrots. The scale of the packaging is obviously a lot smaller than what I will experiment with but this has given me an idea of the form the packaging may take. I like the idea of a crisp pack like format, I'd prefer though to use a nicer material such as paper or card and work around the format.
Monday, 1 November 2010
What is it that I'm actually trying to do?
From choosing from my 5 good things, 'colour' I was inspired to research into the theory of colour and the psychology of it, where I discovered the theory of 'Colour association'. I started to think how people reacted to colour and to things that were not naturally associated with certain colours. I read somewhere about Black Garlic and how it was new to the British Market. It got me thinking that people are quite cautious towards foods that are not naturally associated with their colour such as black garlic so I started to research more into odd coloured foods finding dozens of foods that were natural but weren't the colour that our culture was used to. I also found that some of the more colourful alternatives such as red bananas and purple potatoes were healthier than everyday bananas and potatoes. So I've decided to package and inform people of the good qualities of these odd coloured foods and try and change peoples perceptions of food and colour. My audience is people with a big enough food budget to explore and deviate from their normal shopping habits, students and a demographic with a smaller budget wouldn't consider buying these foods (which cost a fraction more than normal coloured foods due to the small amount that are sold so aren't ordered in bulk or due to the rarity of the food) and people who are adventurous or experienced cooks and enjoy food exploration. This demographic are used to a respectable brand and retailer, a mature trustworthy appearance with a hint of luxury. The brand and packaging will be sold from a concession within an established premium food hall. I best start exploring more into this area of packaging, what materials are used, stocks, colours, typefaces..... and how do i package a bunch of bananas??
Blog Links:
Respectable?
Selfridges and Waitrose packaging by Lewis Morley, packaging with etiquette. I've decided to research into brands that carry more respect and have an audience with a higher budget and are experienced or adventurous with food. I have to start thinking how to package my foods in a way that attracts my audience and informs them that just because these foods break the normal rules of natural colour association, they are quite healthy and in some cases better for you than the normal more naturally colour associated foods that they are used to.
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