Sunday 25 October 2009

Think HIV identity




Felton Works (the design collective that designed this) chose to tackle the subject of HIV solely with type, a difficult task but successfully done. I like how even though the 'N' is missing and in it's place is a 'V' you still read 'Think'. Another piece of intelligent design that plays with the mind as you read it your reading two words and that's where its strikes and shocks and attracts, the Black and Red is a visual margin that seperates the type into two forms.

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