Monday, 28 November 2011
I've started to think more about what I want to communicate to the studios I'm trying to contact and the purpose of a look book which is to show the personality of the collection whilst showcasing the product and the voice of the designer.
My self promo look book well not just display work (if it does at all) but will be a collection of images that communicate me as a designer and as a person whilst at the same time showcase my skills through layout, typography and images,
is small yet visually captivating, the collateral that supports the look book within the envelope is a triangular fold out which gives an extra dimension and interaction to the package. The look book itself gives me an idea how I can apply photography or images. I'm starting to develop more focused ideas on what the content of my self promo look book will be and how it will be composed.
The sleek black envelope the pastel pink and the bold numerals all do it for me here. I want something similar to this something subtle but interesting, something that doesn't give the game away straight away and encourages the recipient to explore through the publication. I would say my deliverable(s) will be more visual though.
This has a few elements of my 'look book' concept, a photographic documentation of the designers personality and design practice. I'm still looking for that breakthrough idea for my concept but this is a very close representation in the direction I want to go in, just maybe not quite my style.
I was really attracted to the idea of sending out a package or something tactile that involves a certain level of interaction or the feeling of opening something of mystery similar to a gift.
The idea came out of researching 80's icons and noticed the huge chunky chains that Run-DMC immortalised. All I could think of was hanging these in store but they had no purpose until I looked into 80's chains a bit more and found the famous if a little cheesy '$' chain and a few word chains. I'm going to develop this idea a little further but the plan is the hang signage such as the men's, women's and 'pay here' signs buy chunky chains.
Wednesday, 23 November 2011
Tuesday, 22 November 2011
Monday, 21 November 2011
For the hang tags I wanted to stay away from just slapping the logo onto a tag so I've opted to explore a more creative idea. For the womenswear tags I going to possibly use the shapes similar to theses new wave earrings and model my tags on these.
After last thursdays crit I've re-evaluated the blue rinse project and my approach. I surrounded myself with everything 1980's and below is a small collection of images and themes that I've been looking into. Everything from music to idols to architecture. Everything about the re-brand has to be thought out including instore furniture, wallpaper and even the music that is played.
Wednesday, 16 November 2011
Sunday, 13 November 2011
Urban outfitters: They have such a well designed and consistent website and style throughout, bespoke typography and a clean cut composition. It's easy to navigate and remains quite simple and I think that is where it's success lies. Plus I really like the full screen images on the home/flash page, grabs attention quickly and sets the mood for the rest of the website.
American Vintage: Again quite simple but with a totally different style to UO's website, really clean professional images on the home page that automatically change. Similar browsing to UO as well in terms of layout of products. Not too sure about the typography though, quite lifeless.
Beyond retro: Immediately you have a sense of theme to the company from the start. They have a clear and tailored aesthetic and it echoes the brand and the products they sell. When you start to deconstruct it however it's quite simple which is good as it lets the clothes have a voice and the surrounding illustration when browsing the collection is brilliant it continues the theme but not intrusively.
My Vintage: A really plain and lifeless layout to the site, predictable navigation too predictable maybe. I do appreciate the photography though, it holds everything together and saves the website from being a complete fail.
Adore Vintage: stripped back minimal website which allows the content to shine, again good photography and even though the clothing is displayed on mannequins they're done quite well. And the homepage/flash page is fantastic, a really impressive vintage feel.
Vintage kit: I only put this one in because I enjoyed the illustrations, it's mainly a children's vintage apparel store but the theme is pretty cool and relevant to the nostalgia of the shop.
Peekaboo: Great 1st image, straight away theres a stylistic feel to the site and a professionalism which makes you take the store seriously. standard rows of images for browsing the collection but it's successful as the images are only positioned 3 across and are larger than most other sites.
Style and the City: The only redeeming quality of this website are the photographs that greet you on first look, the back drop is plain and soulless and the typography is awful plus the photographs of the clothes though better than blue rinse photographs are still poor.
The Packhouse: Though not an apparel store I put the Packhouse in because it was stylistically interesting, minimal and I like the nostalgic and ages feel to the photography used.
Monday, 7 November 2011
I've started looking into how a publication can be visual and not use images. Joe Gilmore showed me this amazing publisher Visual Editions who believe "that books should be as visually interesting as the stories they tell" and this book is the perfect example of that. Each page had been die cut to reveal the right sequence of words to tell a story. It gives me something to think about in relation to the format of the publication and how it interacts with the content.
Wednesday, 2 November 2011
Linefeed Reading List—October 2011 from Michael Bojkowski on Vimeo.
This was a great find and and an even better watch,
seeing magazines in depth that I probably wouldn't
of ever picked up gave me a new perspective on
magazine design and format.
This is a good example of a strong typographic zine cover, I like how the type sits on the right hand side and how the designer has arranged the words to create a narrower column. With my zine I'm going to try and design it solely using type with no image, which I hope I can pull off but I plan to apply colours and artefacts to support the typography.