Urban outfitters: They have such a well designed and consistent website and style throughout, bespoke typography and a clean cut composition. It's easy to navigate and remains quite simple and I think that is where it's success lies. Plus I really like the full screen images on the home/flash page, grabs attention quickly and sets the mood for the rest of the website.
American Vintage: Again quite simple but with a totally different style to UO's website, really clean professional images on the home page that automatically change. Similar browsing to UO as well in terms of layout of products. Not too sure about the typography though, quite lifeless.
Beyond retro: Immediately you have a sense of theme to the company from the start. They have a clear and tailored aesthetic and it echoes the brand and the products they sell. When you start to deconstruct it however it's quite simple which is good as it lets the clothes have a voice and the surrounding illustration when browsing the collection is brilliant it continues the theme but not intrusively.
My Vintage: A really plain and lifeless layout to the site, predictable navigation too predictable maybe. I do appreciate the photography though, it holds everything together and saves the website from being a complete fail.
Adore Vintage: stripped back minimal website which allows the content to shine, again good photography and even though the clothing is displayed on mannequins they're done quite well. And the homepage/flash page is fantastic, a really impressive vintage feel.
Vintage kit: I only put this one in because I enjoyed the illustrations, it's mainly a children's vintage apparel store but the theme is pretty cool and relevant to the nostalgia of the shop.
Peekaboo: Great 1st image, straight away theres a stylistic feel to the site and a professionalism which makes you take the store seriously. standard rows of images for browsing the collection but it's successful as the images are only positioned 3 across and are larger than most other sites.
Style and the City: The only redeeming quality of this website are the photographs that greet you on first look, the back drop is plain and soulless and the typography is awful plus the photographs of the clothes though better than blue rinse photographs are still poor.
The Packhouse: Though not an apparel store I put the Packhouse in because it was stylistically interesting, minimal and I like the nostalgic and ages feel to the photography used.
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